After conducting extensive brand and market research, this project aims to reposition the Delissio brand by implementing a strategic and creative solution that leverages its established brand recognition and network to align with modern consumer preferences.
The creative solution includes a new packaging design and display ads that utilize humour and catchy taglines to help create renewed excitement for Delissio in the hearts (and freezers) of consumers. By leveraging funny taglines, vibrant packaging, eye-catching display ads, and pop culture references, the aim is to stand out in the market, engage with a broader audience, and create memorable messaging around Delissio Pizza. This repositioning is more than a visual makeover; it's an invitation to rediscover the joy of pizza nights with Delissio.