To appeal to both babies and parents, I devised a transformative packaging concept.A cereal box that doubles as a baby rattle.
The design features elongated locking strips that when locked become a handle for the baby to hold. Additionally, the box includes a perforated circle that when punched out dispenses Cheerios while the baby plays, providing a healthy snack that doubles as enrichment activity.
To bring this concept to life, I conducted thorough brand research and meticulously
planned the dieline and design elements, resulting in a finalized product that aligns with Plain Cheerios' values and caters to the needs of modern parents.
ADS & PDP calculations were made in order to determine accurate Nutrition Facts Table sizing following Canada's nutrition labelling regulations