Cheerios, a leading cereal brand in North America, primarily targets babies and older generations seeking a healthy versitile snack. For this project, I honed in on the baby demographic, focusing on busy parents in need of a convenient, entertaining snack for their little ones. Plain Cheerios' brand message emphasizes simplicity, nutrition, and wholesomeness, promoting heart health through a balanced diet.


To appeal to both babies and parents, I devised a transformative packaging concept.A cereal box that doubles as a baby rattle.
The design features elongated locking strips that when locked become a handle for the baby to hold. Additionally, the box includes a perforated circle that when punched out dispenses Cheerios while the baby plays, providing a healthy snack that doubles as enrichment activity.


To bring this concept to life, I conducted thorough brand research and meticulously 
planned the dieline and design elements, resulting in a finalized product that aligns with Plain Cheerios' values and caters to the needs of modern parents.



ADS & PDP calculations were made in order to determine accurate Nutrition Facts Table sizing following Canada's nutrition labelling regulations

BABY’S FIRST CHEERIOS